I’ve been a vocal supporter of LEGO Friends in the blogosphere, adding comments on the need for a girls line wherever I found critics. I even posed with one at the unveiling at Toyfair. I think its about time LEGO stops ignoring 50% of the kid population.
In addition to this line I’d like to see kids given a range of choices. I’d like to see more gender neutral choices and more female minifigs incorporated into their sets.
With a management team of this makeup, it is an especially uphill battle. Working on the inside of toy companies I’ve witnessed how even the best intentioned male leaders overlook the needs of girls, or become paralyzed from fear of doing it wrong. LEGO, hire female executives!!!!
Please comment below if you agree.
(PS I am looking for a job…)